Prognosis

Should Big Tobacco Be Trusted to Sell 'Reduced Harm' Products?

Zyn smokeless nicotine pouches at the Swedish Match AB concept store in central Stockholm, Sweden.

Photographer: Jonas Ekblom/Bloomberg

Hi, it’s Andy in Geneva where I’m currently trying out nicotine pouches, known as “snus” in Sweden, but more on that later...

When in Stockholm, Sweden last year, reporting on Big Tobacco’s plans to take nicotine pouches global, my colleague Jonas Ekblom took one for the team.