Kendall Jenner and Bad Bunny Hard Launch Relationship in a Gucci Campaign — See Photos

That's one way to do it.
Kendall Jenner Bad Bunny pose wearing Gucci at an airport setting.
Courtesy of Gucci.

If there's ever a way to confirm your romantic relationship to the world, a chic Gucci campaign would do the trick.

Kendall Jenner and Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, decided to hard launch their relationship by teaming up for a new Gucci ad campaign. The couple looked as effortless and stunning as ever as they posed for Gucci's Valigeria collection — an assortment of travel bags, suitcases, duffels, and more.

In one photo, Jenner, 27, is shown smiling while on a luggage cart with a stack of Gucci suitcases, while Benito, 29, is laughing while pushing the cart. The campaign's background appears to be an airport. The second photo has a paparazzi vibe, with the couple walking up an escalator dressed head-to-toe in Gucci, complete with sunglasses. Jenner is even holding a physical ticket in her hand.

The supermodel and the musician have kept their relationship semi-private and have not walked a red carpet together or posted each other on social media (aside from a video Bad Bunny posted on Instagram Stories of him and Jenner looking at a chipmunk). They've attended concerts and basketball games together, and the singer was spotted with a gold “K” necklace, but the pair have mostly remained tight-lipped about the inner workings of their relationship.

Kendall Jenner and Bad Bunny were first spotted together in February 2023 on a double date with Hailey and Justin Bieber and were later seen in paparazzi photos riding horses together during Coachella weekend in April. While they didn't walk the Met Gala carpet together in May, Jenner and Benito hit the afterparties with each other. Since then, the couple has regularly been spotted in public, sometimes showing a little PDA, all while keeping quiet about details of their romance.

In an interview with Vanity Fair published this month, Benito shut down questions about Jenner, saying, “I really don’t want [the public] to know” about his personal life. “I’m not really interested in clarifying anything because I have no commitment to clarify anything to anyone.”