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SKFREE
- 1. This is your presentation title
- 2. SKFREE
- 3. EXECUTIVE SUMMARY SKFEE is an application which is used for FINANCIAL TRACTIONS in the Educational Institutions Ex: School Fee , College Fee Why App not a Website ? From the Statistics it was found out that the number of majority users in the Market were Mobile users around 60% Course of Action New app is Introduced into the market for the Customers to Benefit and App has to INCREASE its MARKET SHARE to be the top player in tis Category
- 5. Strategic Goals New app is Introduced into the market is to improve its MARKET SHARE Core Competencies It Satisfy the WANTS of the costumer by providing SERVICE with the help of app Strategic Assets Ad’s Free, FREEMIUM type, Offer’s on FEE REDUCTION of underprivileged/Merit Students Company Overview
- 6. As new Entry to the Market a Survey is to be conducted WHY? To search for Potential Customers (school&college Parents) Competitors (Paytm) Collaborators (Educational Institutions) Market Overview
- 7. QUESTION’S SHOULD ASK? Target Customers What app offers to the Target Customers? Payment of School Fee through App Why is it better that Other Competitors ? It provides better incentives than the Competitors
- 8. GOAL Target to have a 10% market share in the Targeted Market Net Income of 20 Lakhs Collaboration with at least 50 schools to use this app for financial transactions
- 10. TARGET MARKET
- 11. TARGET MARKET Target Market Customers Collaborators Company Competitors Context
- 12. CUSTOMERS • Customer needs PAYMENT OF FEE without direct cash involvement, demand draft etc. • This app provides a platform to pay the fee without the above process by ONLINE TRANSACTIONS COLLABORATORS • The App acts as a channel to the CUSTOMER and the EDUCATIONAL INSTITUTE • It also aims to follow the its strategic goals like establishing a certain MARGIN IN THE MARKET COMPETITORS • PAYTM is one of the biggest competitor if viewed in application • BRAND Value is well established in the market and highly funded by VENTURE CAPITALISTS
- 13. Market OverviewValue Proposition Value Proposition Company Value Customer Value Collaborator Value
- 14. Value Proposition Customer Value • Customers are Value MAXIMIZERS • Buyers will buy from the firm that they perceive to offer the highest customers so to achieve that company show optimize to have highest value Collaborator Value • It’s a function of product’s perceived performance and the buyers expectations • To increase its Value it has to meet the expectations of high end customers and with it obtains the LOYALTY Company Value • The Company’s CUSTOMER RELATIONSHIP MANAGEMENT (CRM) should focus on the developing programs to attract the right customers and by that to increase its Value
- 15. TACTICS PRODUCT • Freemium App • Productivity • Payment of Fee • Cash on Delivery SERVICES • Productivity • Payment of Fee INCENTIVES • Fee reduction if yearly fee paid at once • Scholarship available
- 16. IMPLEMENTATION INFRASTRUCTURE • Managing the servers and the transactions • Management of fee collection members from home PROCESSES • The idea is pitched to the collaborators and show the onboard schools and statistics data that benefit them SCHEDULE • Update on the fee structure and meet the targets that are set by the company
- 17. Place your screenshot here Android project : SKFREE Logo of SKFREE app which is used for PAYMENT OF FEE
- 18. Design By Nallamothu Satish Roy, IIT Kharagpur Under an Internship by: Prof. Sameer Mathur, IIM Lucknow