Cannes Lions

BANK

MARK BBDO, Prague / GE-DAKO / 2007

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Overview

Entries

Credits

Overview

Execution

It is as easy to get a loan with GE Money Bank as shopping in the supermarket around the corner. And it’s as quick as getting fast food. And getting a business loan is as simple as loading your money onto your truck.

Outcome

In the area of granting loans, GE Money Bank jumped over two of their (much bigger) competitors. And GE Money Bank is now perceived in ALL of its services as a bank where everything is as simple and easy as buying bread or butter.

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