When we first considered creating Omevo, we aimed at establishing a cost-effective, easy-to-use, and complete e-marketing solution for our users. We encountered a perfect illustration of The Internet Marketing Tree, created by Mainline Media and we commend them for producing such an intricate and picture-perfect Internet marketing model. Our goal has always been to develop this website into a one-stop-shop that can empower users to fulfill all their online marketing needs with a simple click. This article will guide you through this model, starting from the roots, then to the trunk and finally, the branches.
Roots
The roots of this Online marketing tools are based on the RESEARCH you put into your website, the STRATEGY formulated by your research, the BRANDING that you have set to fulfill your strategy and the CONTENT that will convey your branding to your target audience. The stronger the roots of the tree, the bigger and healthier the tree will be.
Trunk
The tree trunk represents the actual website, which is made up of the DESIGN and DEVELOPMENT. Based on the roots (research, strategy, branding, and content) of your website, you will have a vision and direction of how to design and develop it. The design should cover elements of usability, credibility and flexibility. The development should contain rich media, be scalable, follow web standards, and have validation.
Branches….
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