Gucci is one of the high-end fashion industry's biggest names and fashion logos. For over 100 years, the brand has grown popular because of its attractive, high-quality products.
Since its establishment, Gucci has shown the world a taste of Italian fashion and seals each design with its stamp: the Gucci logo design.
How much do you know about the Gucci logo's history? Join us as we examine the Gucci brand's brief history and origin.
A Brief History of Gucci
The fashion industry has evolved throughout the years, from sportswear to trendy clothes, and many brands have dominated the creative world of fashion. But if you think of the famous logos that inspired other fashion businesses, there’s no doubt that Gucci is on the list.
This luxury Italian brand was established in 1921 in Florence and named after the founder, Guccio Gucci. Who would have thought that a brand founded in a century would become a legendary brand that provides clothing, accessories, handbags, and jewelry to men and women worldwide?
After his father's death, Aldo Gucci brought the iconic symbol to life, and the logo has stayed with the company ever since.
Unlike other famous fashion logos, the Gucci logo may have used variations but never changed its interlocking icon. Fans of the fashion brand associated the symbol with high-end fashion and luxury, which is why it became the number one choice of scam artists.
Have you encountered imitations of the Gucci emblem at a shockingly low price? There are countless fake imitations of the Gucci brand from people desperate to recreate and profit from the big brand.
Among many luxury brands, Gucci is one of the few to use the same logo for such a long time. Products with the same Gucci symbol decades ago are just as popular and in demand today.
Gucci Logo Evolution
The Gucci logo is one of the most instantly recognizable emblems in the world. You don’t have to be in the fashion industry to recognize the famous double-G monogram icon stamped on countless high-end products!
The Knight Logo
Did you know that the current Gucci logo you know of today is far from the first logo the brand designed?
When Guccio Gucci passed away in the 1950s, his son replaced the brand’s logo for a short time with a picture of a knight standing within a shield. The knight held a set of suitcases and the logo, including the Gucci wordmark, rudder, and a rose for added aesthetic appeal.
But during this time, Aldo Gucci also used the double G logo that you know today in the brand luggage and small leather bags, and it became the brand’s trademark until the knight design was out of the picture.
The Interlocking G’s
Aldo Gucci also introduced the two interlocking G’s on Gucci’s logo as a tribute to the company’s founder. In addition to famous logos with hidden meanings, the initials simply stand for Guccio Gucci, as his son wanted to immortalize his father’s name and maintain his family’s legacy.
The two interlocked letters are in a modern sans-serif typeface, making up one of the most recognizable fashion logos in the world.
Tip: If you want to spice up your lettermark logos with a simple yet creative style, interlocking logos are a good idea.
1933-Present
Although the brand created the iconic Gucci logo in 1933, it stuck with the company throughout the years with almost no changes. People utterly forgot the knight logo, and an elegant black logotype in all capitals spelled the business name became the brand’s trademark.
The wordmark is written in bold, clean letters in a sans-serif font, giving it a chic and elegant vibe. With its classic and timeless design, the Gucci wordmark logo is continuously growing in popularity today.
Gucci Logo Elements
Did you know that Gucci almost lost the rights to its logo? In 2012, Gucci’s UK trademark ran out, and the brand failed to renew it successfully. This mistake didn’t allow them to defend their claim to the logo and allowed other fashion brands to imitate it legally.
Gucci lost despite taking the case to court, leaving them without a trademark on their logo in the UK. However, this issue has done little to stain the brand’s fantastic reputation.
You might see the Gucci logo everywhere you look today, but have you ever thought about the elements that make it? The logo elements comprise the famous fashion brand:
Logo Shape
The Gucci shape logo on handbags, shoes, jewelry, and many more is its two capital Gs version. The letters are intertwined to resemble two interlocking circle shapes, but according to Aldo, the image may also look like a jewelry chain link.
Logo Colors
When it comes to the color palette used, Gucci’s logo always appears in monochrome, whereas the interlocking emblem is black on a white background.
But similar to other famous logos, the colors of the Gucci logo depend on the brand’s accessories.
You may often see the green-red color scheme with a golden wordmark and interlocking logos on Gucci bags, leather goods, and shoes representing class and beauty. Inspired by the Italian flag, this version aims to represent the company's pride from its roots.
Logo Font
Gucci uses the Granjon Roman font – the wordmark and two interlocking Gs on the Gucci emblem.
Granjon roman is an old-style serif typeface designed by George—W—Jones for a British brand of the Linotype company.
The font type of the logo perfectly reflects the brand’s sophistication, confidence, and style. Can you think of another font type that might be an excellent alternative to Granjon Roman?
Design Your Fashion Logo Today!
The contribution of Gucci to the fashion world is undeniable! The Gucci logo is built over time, as with other famous symbols. So if you’re wondering when’s the best time to start creating one for your brand, the answer is now!
With the help of our logo maker, you can turn your creative ideas into reality. We also have other design templates for all your marketing needs, such as business cards, youtube banners, Pinterest pins, and many more!
Design your fashion logo today and be one of the biggest influential brands to express one’s personality through clothes!
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Written by DesignCrowd on Wednesday, March 1, 2023
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.
